TA, Tiempo de Aprender was an educational children’s TV program aired by Canal 5 Uruguay starting in June 2020, as part of a joint initiative by ANEP, Plan Ceibal, and the public broadcaster. Hosted by Florencia Infante and Diego Waisrub, the show featured interviews, games, and experiments aimed at primary school students.
The project included the visual identity, graphic materials, and set design for its first season. The creative direction focused on a playful and colorful approach, designed to engage children and support the show’s educational goals.
Identity elements
Animated logotype by production company Vitamina
Bumpers for each program section
Bumpers for each program section
Bumpers for each program section
Main set – Behind the scenes view